March 2024 – Manchester based digital transformation company, ANS, has appointed Ben Cooper as its new Marketing Director and Operations Board member.  

In his new role, Cooper will be responsible for leading the marketing team at ANS, where he will drive the development of marketing strategies, and build ANS brand awareness. As an Operations Board member, Cooper will also be involved in working with the leadership team to advise on ANS’ business strategy and direction as it continues its fast-paced growth journey.  

Following an established 25-year marketing career, Cooper brings a wealth of experience to ANS having led on marketing and branding projects for notable organisations including SEGA Europe, Weetabix, Littlewoods, and Very.co.uk. He joins from TalkTalk where he most recently held the position of Head of Strategy.  

As well as operating in national corporate brands, Cooper has previous experience of working at two leading UK advertising agencies, McCann Erickson, and Grey London. In his role at ANS, Cooper will work with both internal and external stakeholders to deliver dynamic marketing campaigns.  

Cooper’s appointment is the second in a series of notable hires. It follows the recent announcement of Microsoft MVP Kyle Hill as the company’s new Technical Services Delivery Director, where he will lead on delivering value for customers through digitalisation.  

ANS also recently announced its partnership with the UK’s leading independent technology provider Global 4 which will support traditional channel companies in their development and evolution of product offerings in cloud, security, and digital services.  

Commenting on Cooper’s appointment, CEO of ANS Rich Thompson, commented: “With his impressive roster of marketing and brand development experience at highly regarded brands, I have no doubt that Ben will deliver with impact on creative vision for ANS.  

“At an exciting time for us, I’m looking forward to also welcoming Ben to our leadership team to make his mark and help us maximise demand and awareness through compelling brand campaigns and projects.” 

Ben Cooper, Marketing Director of ANS added: “Having watched how the ANS brand has grown and developed from afar, I’m thrilled to be joining the team and getting integrated in the delivery of strong brand awareness and marketing campaigns.” 

“As part of my new role, I’m looking forward to getting under the skin of the ANS brand and what it means to not only our customers, but our people and community in the Greater Manchester city region. ANS’ vision of making digital transformation accessible to customers and businesses of all sizes is crucial in an increasing digitalised world, so being responsible for ensuring our mission runs through our brand, is an opportunity I’m particularly proud to be a part of.”