Tech firm ANS Group is setting its sights on an ambitious three-year growth strategy as it targets EBITDA of £80m by the end of 2025.

The company has also revealed its new brand identity following the merge of two Manchester tech businesses, ANS and UKFast, in late 2021. The unified brand and go-to-market proposition showcases the organisation’s combined strengths in public and private cloud, hosting, security, DevOps, applications and data.

With a 650-strong workforce and 7,000 B2B customers – from SMBs to large enterprises – ANS is now one of Europe’s largest digital transformation providers, achieving revenues of £123m in FY21.

With a strong focus on process automation, alongside a consistent recruitment drive and an apprenticeship academy set to train 200 new apprentices over the next three years, the recently merged tech powerhouse is targeting a doubling in annual revenues by the end of 2025.

ANS revealed its refreshed colours at an event at Manchester Central last week. Pivotal to the firm’s brand identity is a commitment to make innovative technology accessible to everyone, no matter their budget.

CEO Paul Shannon said: “We believe that digital transformation shouldn’t be exclusive to organisations with big budgets. Everyone should have access to the tech they need. That’s where ANS comes in. We solve problems using technology to make our customers’ lives easier.

“Our customers are at the centre of every single decision we make and always will be. We’ve even created a dedicated Customer Experience division to put ourselves in their shoes and put their needs front of mind.”

ANS pledges to “hack the tech adoption curve,” using its unique position in the market to offer cutting-edge tech to organisations that might otherwise be priced out.

CTO Joe Wolski commented: “Hacking the tech adoption curve sounds like jargon but, by bringing together the capabilities of both businesses, that’s exactly what we’re doing.

“Because we have specialists and deep expertise both in products and in services, we can overlay our products with a service layer and help companies adopt tech quicker and cheaper than they would normally be able to. That’s what hacking the tech adoption curve means and it’s an approach that’s already delivering unbelievable results for our customers.”

ANS has a strong track record in developing talent in house and, with the announcement of a further 200 apprentice-level roles, the firm is once again deepening its commitment to creating the next wave of talent across Tech, Commercial, Finance, Business Administration and Marketing disciplines.